Inspired by the clean geometry of architecture and the audacity of modern art, we reinterpret traditional manufacturing through the lens of innovation, crafting objects that transcend function to become wearable statements.

Borrowing from the automotive and high-tech industries, our approach dismantles the constraints of mass production. Instead, we embrace the freedom to design without compromise: minimal waste, bespoke craftsmanship, and forms that simply couldn’t exist within conventional methods.

We are architects of the unexpected. PUBLISHED BY isn’t just a studio; it’s a concept, an experiment, a refusal to conform. Each piece we create is a deliberate juxtaposition of digital precision and human touch, designed to provoke, inspire, and endure.

Our ambition is not to follow trends but to carve our own path – a place where technology meets art, where form is as compelling as function.

At PUBLISHED BY, we don’t just make accessories; we rethink how they come to life:

• Concept: Every piece begins as a digital concept, designed with cutting-edge 3D software borrowed from the automotive industry. This process ensures that every product is perfected in its virtual form before moving into physical production, avoiding waste and crafting exactly what is needed, exactly how we envision it.
• Prototype: Once the design passes digital scrutiny, we create a prototype – a tangible manifestation to verify every detail. During this phase, the design is evaluated by multiple parties, refined to ensure utility, desirability, and perfection.
• Production: The vision usually comes to life in Vienna, where the company is based. The chromed components are manufactured in Germany using advanced casting methods. The leather, sourced from Italy, embodies elegance and durability. Final assembly also takes place in Italy, where meticulous care brings each bag to life.

Each step embodies our philosophy:

• Freedom of Form: Our 3D modeling techniques break free from traditional manufacturing constraints, allowing designs that defy convention.
• Precision Without Excess: We produce only what is necessary, eliminating waste and creating intentional objects.
• Innovation as Identity: Borrowing from material science and industrial design, we redefine the potential of accessories.

The result? Accessories that are both technological and artistic, existing beyond the ordinary.

Christoph Tsetinis, co-founder and creative director, is the visionary force behind PUBLISHED BY. Based in Vienna, Christoph’s work is a distillation of his passion for architecture, technology, and pushing creative boundaries.

At his side is Ruby Wallen, co-founder, managing director and strategist. Her keen eye and uncompromising standards ensure that every detail – from production to presentation – reflects the studio’s ethos of precision and individuality.

Together, they craft a world where every piece is an invitation to think differently.